Fundamentals of Successful Newsletters: Everything You Need to Write, Design, and Publish More Effective Newsletters
by Thomas H. Bivins
from NTC Business Books
Editorial and Persuasive Writing : Opinion Functions of theNews Media (Humanistic Studies in the Communication Arts) (Communication Arts Books)
Discusses and illustrates every aspect of print and electronic editorial writing
Voices of the Game: The Acclaimed Chronicle of Baseball Radio and Television Broadcasting from 1921 to the Present
News Reporting and Writing
This best-selling textbook puts students alongside working journalists as they gather information and prepare their news and feature stories. As Mel Mencher says in his preface, Learning to report accurately and to write precisely and vigorously are no simple tasks." But Mencher's clear explanations and his vivid illustrations of the principles of journalism provide students with the the foundation to for high-level performance. Each copy of the textbook is accompanied by a free CD-ROM, "Brush Up: A Quick Guide to Basic Writing and Math Skills." This self-teaching, interactive CD-ROM is designed for journalism students and frees the instructor to concentrate on the subject matter of journalism.
The Newspaper Designer's Handbook
by Tim Harrower
from McGraw-Hill Companies
The Newspaper Designer's Handbook is a step by step guide to every aspect of newspaper design, from basic page layout to complex infographics. A lavishly illustrated tutorial for journalism students and professionals alike, The Newspaper Designer's Handbook is loaded with examples, advice, design ideas, and exercises that teach students how to manipulate the basic elements of design (photos, headlines, and text); create charts, maps, and diagrams; design attractive photo spreads; add effective, appealing sidebars to complex stories; create lively, engaging feature page designs; work with color; and redesign a newspaper.
Photo Journalism: The Professional's Approach
Photojournalism blends insightful interviews with professionals, sharp practical experience, and high-impact photographs to create the definitive text on photojournalism. Individual case studies draw upon the experience of leading photojournalists and delve into their reasons for making the decisions they did, showing readers how working professionals handle on-the-job challenges.
This revised and reorganized edition features an updated imaging chapter and new material on finding feature pictures, picture editing, ethics, law and wartime censorship, more interviews with professional and a new design to help recreate the impact the photos had in their original context. The result is a stunning and dramatic showcase to the best of photojournalism.
Photojournalism includes new interviews with well known photojournalists, such as, Anne Wells story of a Pulitzer Prize Photo, John Gaps III of the Associated Press, David Kennerly of Newsweek, Diana Walker and PF Bently of Time.
Features valuable tips from leading practitioners and see the best in U.S. photojournalism images from newspapers nationwide
Now includes information on digital imaging
Interviews with celebrated photojournalists are accompanied by hundreds of black and white and color photographs
CNN: The Inside Story: How a Band of Mavericks Changed the Face of Television News
Tina and Harry Come to America: Tina Brown, Harry Evans, and the Uses of Power
by Judy Bachrach
from Free Press
In a story that will reverberate throughout the media world, Judy Bachrach traces the course of two careers and one romance -- all driven by soaring ambition. With the right amount of energy, money, and desire, Tina Brown and Harry Evans knew how to handle virtually everything that came their way. Once they arrived from England, they felt destined to climb to the heights of the American media. The couple epitomized within elite corporate as well as social circles what might be called parvenu royalty, which covered both of them with the dazzling glaze of power, position, and fame. Underneath, of course, they were quite different: nature's Americans, one might say, hungry, passionate, forever reinventing themselves.
Tina put her stamp on Vanity Fair, The New Yorker, and Talk magazine. Harry ran Random House. Over the years, they artfully crafted and recrafted the faces they showed the world, confident they were a match for anybody...especially for each other. They were constantly in the public eye, throwing parties, accepting the adulation of their peers -- all the time making sure that no one really knew anything about them. But what happens to the perfect married couple -- wealthy, attractive, running twin empires, the darlings of the media, the envy of their bitter rivals -- when their world starts to fall apart and the enchantment fades? This rich, fast-paced story of Tina Brown and Harry Evans is not only a brilliant account of two media stars, but also a tale of how this British couple molded and shaped every aspect of the American publishing world -- until it inevitably turned on them. Written with laser-sharp wit and a perceptive eye for revealing detail, Tina and Harry Come to America reads like a bestselling novel and is, at times, uncanny in its resemblance to William Thackeray's Vanity Fair -- a riveting, cautionary tale of power and the media.
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